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"Probably a little bit of both," said David Carter, executive director of the USC Sports Business Institute. "I thought it was fascinating. "It's the ultimate validation. It proves the shoes we created really work."
There are plenty of gym rats who would gladly shell out $300 for sleek looking high tops that could be the difference between getting to the rim and dunking on a playground adversary, between getting scored on and swatting a shot away and proclaiming, "Get that weak . out of my kitchen!"
Was the NBA ban a stroke of luck, or marketing genius?
But it was only when the National Basketball Association banned their $300 US shoes Oct. 19 because they might give players a competitive advantage they're supposed to instantly improve vertical leap that sales "went through the roof," say the 23 year old Los Angeles twins.
LOS ANGELES Adam and Ryan Goldston designed their spring loaded basketball shoes with the elite player in mind, hoping their products would eventually be worn and endorsed by the likes of Andrew Bynum and Blake Griffin.
"It went crazy. We expected it to be a big story, but nothing like this. We sold out size 13s, and a lot of other sizes are on the verge of selling out. We went Cheap Women Canada Goose Freestyle Vest Blue Topaz Ireland through a month's worth of stock in a week."
Basketball shoe sales skyrocket after NBA's ban
They won't for NBA players, nor will they for college teams that have other apparel or shoe contracts. But that's OK with the Goldstons, who helped Van Nuys Montclair Prep win the 2005 Southern Section 4 A basketball title and made the 2005 06 USC team as walk ons.